Selected work

A flagship partner program was generating activity without translating it into commercial results. Sales teams saw partners as an added burden, and partners lacked a clear story to take to buyers.

Rebuilt the program around three buyer narratives, restructured incentives, and established a co-selling approach with shared pipeline accountability. Trained 200 sellers on the new positioning.

Partner-influenced revenue more than tripled within 18 months. The program became a board-level growth priority and a model adopted across regions.

A mature business unit was losing share to focused competitors. The product remained strong, but its commercial positioning, segmentation, and coverage model needed updating.

Redefined customer segments, sharpened the commercial narrative, restructured the sell-through model, and rebuilt the marketing operating cadence with the general manager.

Market share increased by 25% in 18 months, alongside double-digit revenue growth and the highest win rates the unit had recorded.

A founder-led company had moved beyond initial traction but lacked a commercial roadmap and clear customer segmentation. Its marketing team was running disconnected programs.

Defined the ideal customer profile, built a sequenced commercial roadmap, hired two senior leaders, and introduced a weekly commercial review with the CEO and head of sales.

Delivered 10% net new revenue growth during the engagement, a clear roadmap, and a team equipped to continue the work independently.

A newly acquired platform had three legacy brands, overlapping offers, and no shared commercial direction. The investment thesis depended on organic growth that the organization was not yet set up to deliver.

Consolidated positioning, rebuilt the offer architecture and pricing, and established demand generation across the brands. Supported the incoming CMO’s transition into the role.

Qualified pipeline tripled, net revenue retention moved into positive territory, and the platform finished the engagement with a permanent commercial leader and a clear plan.