Growth strategy, with a path to execution
You may have plenty of activity but no clear growth priorities, a marketing or revenue function that needs leadership, or an important initiative without someone to own it. I help clarify the opportunity, organize the work, and move it forward.
Revenue & growth strategy
Identify where growth can come from and which opportunities deserve attention first. Connect marketing, pricing, product, partnerships, and retention to a clear set of commercial priorities and an actionable roadmap.
Customer insight & go-to-market
Understand your customers, what drives their decisions, and where you can compete. Turn that understanding into positioning, messaging, pricing, and go-to-market plans for new products, markets, or existing offers.
Marketing & revenue assessment
Get a clear view of what’s working, what isn’t, and what to do next. Assess strategy, customer experience, channels, conversion, team structure, and measurement to identify gaps and prioritize improvements.
Team building & ways of working
Build or strengthen your marketing or revenue function. Define roles, hire the right people, clarify cross-functional responsibilities, and put processes in place that help teams focus and execute.
Partnerships & sales enablement
Develop partnerships that create commercial opportunity and equip teams to pursue it. Shape the partner proposition, sales narrative, support processes, and tools needed to turn a strategy into a working commercial relationship.
Special projects & commercial change
Lead important initiatives that need dedicated ownership across functions. That might mean a product expansion, a better customer experience, a new commercial model, or a change in how teams work together, including the executive and board communication needed to earn support.
How we can work together
Every engagement starts with a conversation about what you’re trying to achieve, what’s getting in the way, and where I can help.
Growth & Marketing Assessment
A focused review of your commercial and marketing activity, customer experience, team, and priorities. You leave with a clear view of the opportunities and a recommended path forward, whether or not we continue working together.
Best for: Businesses that need clarity about where to focus.
Fractional Growth Leadership
Embedded senior leadership on a part-time basis. I work with your leadership team to set commercial priorities, support the people responsible for delivery, and lead execution across functions.
Best for: Businesses that need ongoing leadership without adding a full-time role.
Special Projects
Hands-on leadership for a defined initiative, such as a market entry, product launch, pricing review, partnership, or team build. We agree on the scope, responsibilities, and measures of success at the outset.
Best for: Important work that needs dedicated ownership.
I lead strategy and execution alongside your team and specialist partners. When the work requires channel or technical expertise, I help define the brief and bring in the right support.
Who I work with
I work with startups and scaleups navigating a new stage of growth. You may be exploring new revenue opportunities, building your marketing or revenue function, or trying to bring focus to work that spans several teams.
My experience includes logistics, eCommerce, SaaS, marketplaces, and travel, across both B2B and B2C businesses.
Let’s talk
If you’re working through a growth challenge or have an important project that needs someone to lead it, I’m happy to talk through what you’re trying to do and whether I can help.
A 30-minute conversation about what you’re trying to achieve, what’s getting in the way, and whether I can help. No preparation needed.